Taylor Stitch
A Shopify redesign connecting product stories with everyday shopping.
Visit the live website- Industry
- Menswear & Retail
- Service
- eCommerce Store
- Platform
- Shopify
- Audience
- Shoppers looking for thoughtfully made menswear and everyday essentials
(01)Results
- Load time reduction
- −1.9s
- Mobile conversion
- +18%
- Revenue per session
- £32.60
(02)Overview
Taylor Stitch is a San Francisco menswear brand focused on materials and craftsmanship. The Shopify work had to keep the brand's editorial identity while making collections and individual products easy to buy, covering the redesign, mobile usability, storefront performance and customer follow-up.
- 01
Shopify redesign
The storefront rebuilt around discovery and purchase.
- 02
Product storytelling
Materials, craftsmanship and imagery brought into the shopping flow.
- 03
Mobile performance
Development focused on mobile usability and speed.
- 04
Customer follow-up
Email notifications and abandoned-cart follow-up set up.
(03)The approach
Keep the brand's editorial character useful at the point of purchase.
The brand's materials, craftsmanship and imagery had to stay useful at the point of purchase rather than sit apart from shopping, while the store also needed better mobile usability and speed.
(04)Collaboration
Product presentation, mobile shopping and follow-up communication within one Shopify brief.
Stage 01
Discovery
Reviewed the collection and the shopping journey.
Stage 02
Structure
Reshaped the design around product detail and purchase actions.
Stage 03
Implementation
Built the store with close attention to mobile and performance.
Stage 04
Delivery
Connected notifications and abandoned-cart follow-up.
(05)Design language
Editorial detail with an understated retail palette.
Off-white, dark ink and muted natural tones sit under serif editorial headings, so product stories read like the brand's own journal.
(07)Client review
The redesign feels perfectly on-brand but performs like a modern ecommerce machine.
Tabat
