Altaura

A Webflow redesign that brings music services into the experience.

Industry: Music & Sound Design
Service: Website Redesign
Platform: Webflow
Audience: Hospitality, retail, fitness and brand teams worldwide

Altaura website shown on desktop and mobile devices.

(01)Results

Piano interactions: 1.4k
Website enquiries: +28%
Project views: 1.7k

(02)Overview

Altaura creates music and sound experiences for hospitality, retail and fitness spaces. The site had to connect that creative work to the practical questions brands have when choosing music for their venues. We redesigned and rebuilt it in Webflow with service content, project examples, on-page SEO and a custom piano interaction.

01
Website redesign
The site restructured around services, commercial spaces and client work.
02
Webflow development
Responsive pages with dynamic content and interactions for services, sectors and projects.
03
Content and SEO
Service messaging and page structure refined as part of a wider search strategy.
04
Custom interaction
A custom piano feature that expresses the music focus.

Altaura website pages shown on desktop and mobile devices.

(03)The approach

Show how an intangible service relates to the spaces clients operate.

The service is intangible. Visitors need to see how music curation applies to a restaurant, shop or gym, with relevant work shown, and the personality of the brand could not obscure the commercial offer.

(04)Collaboration

Service content and a custom piano interaction bring the practical and creative sides together.

Stage 01
Discovery
Organised the offer around services, environments and client work.
Stage 02
Structure
Shaped layouts that link sound expertise to real branded spaces.
Stage 03
Implementation
Built the site in Webflow with the custom piano integrated.
Stage 04
Delivery
Delivered search-focused content, on-page optimisation and wider SEO.

(05)Design language

A playful visual expression of sound.

Yellow, mint and aqua mark the service areas against dark tones and white space, with music-inspired imagery, bold display type and project photography.