2D Figure Painting

A Shopify store that puts hand-painted figure details within reach.

Industry: Anime Collectibles
Service: eCommerce Store
Platform: Shopify
Audience: Anime collectors and custom repaint customers worldwide

2D Figure Painting online store shown on desktop and mobile devices.

(01)Results

Figures sold: 63
Average order: £225
Repeat purchases: 14

(02)Overview

2D Figure Painting creates custom anime figure repaints for collectors worldwide. The store had to show each piece's finish and character closely enough to support buying online. We designed and built the Shopify store around photography, character collections and ordering details, and continue to support it with SEO, content and marketing.

01
Shopify store
A responsive storefront with clear collection navigation and product pages suited to specialist collectibles.
02
Product presentation
Close-up galleries combined with repaint options and ordering details.
03
Search and content
Collections, product content and on-page SEO around figure names, characters and repainting services.
04
Ongoing marketing
SEO, blog content and paid campaigns, plus ongoing maintenance.

2D Figure Painting website shown on desktop and mobile devices.

2D Figure Painting store pages shown on desktop and mobile devices.

(03)The approach

Help collectors inspect the craftsmanship and understand what they are ordering.

A custom repaint needs more explanation than a standard collectible. Collectors need to inspect the craftsmanship closely and understand the options, and exactly what they are ordering, before buying online.

2D Figure Painting store designs in progress.

(04)Collaboration

Detailed product presentation supported by a Shopify build and ongoing marketing.

Stage 01
Discovery
Defined the store structure around how collectors browse and buy.
Stage 02
Structure
Designed the collection and product layouts around close inspection.
Stage 03
Implementation
Built the Shopify storefront and organised the product content.
Stage 04
Delivery
Ran SEO, editorial content and campaigns, with ongoing maintenance.

(05)Design language

An anime identity with room for product detail.

Orange accents, comic-style display lettering and dark brand sections carry the anime identity, while white backgrounds give every figure room to be inspected.